This IDC study examines the Western European printer market by technology for color page, inkjet, monochrome page, dot matrix, line matrix, high-end color systems, and highlight color. 2014 vendor shares with unit shipments and value are provided for each of the 16 countries, along with a review of vendor activities. In addition, long-range forecasts provide expectations for units, value, and average-selling value (ASV) for the next five years in each market and category. Key forecast assumptions are identified with the factors accelerating and inhibiting the various technology segments.
"To succeed in the printer industry, vendors need software/solutions and channel support as well as the flexibility on pricing and incentives, not just the hardware," said Julio Vial, research manager, IDC IPDS Group.