To Bundle or Not: Strategies for Effective Software and Cloud Services Packaging

To Bundle or Not: Strategies for Effective Software and Cloud Services Packaging

  • March 2015 •
  • 4 pages •
  • Report ID: 2834741 •
  • Format: PDF

This IDC Insight focuses on the topic of bundling cloud services and software product offerings to make it easier for customers to access and consume the functionality that they need. Software pricing is a combination of art and science. This Insight attempts to distill the key components of bundling strategy and offer advice to providers that are making bundle/suite versus a la carte packaging decisions.