This IDC study examines and forecasts the digital label and packaging production market in Western Europe (Germany, France, the U.K., Italy, the Netherlands, Belgium, Sweden, Denmark, Norway, Finland, Switzerland, Austria, Spain, Portugal, Greece, and Ireland). The forecast covers systems and engine shipments. 2014 vendor shares are provided for units shipped for each of the 16 countries. Key forecast assumptions are identified, noting the factors accelerating and inhibiting the various technology segments.
"Economic improvement and new measures from the European Central Bank will help create a more positive environment for the adoption of digital label printers," said Julio Vial, research manager, IDC IPDS Group.