A Personalized Approach to Selling Security Products and Services

A Personalized Approach to Selling Security Products and Services

  • April 2015 •
  • 18 pages •
  • Report ID: 2856209 •
  • Format: PDF

This IDC Insight aims to provide a detailed understanding of how information security is viewed within verticals and the key business challenges that can be utilized to complement an information security vendor's go-to-market strategy.

These business challenges (and how a vendor's product or service addresses the challenges) are the key messages vendors should get across in their discussions with current and potential clients.