Toy & Craft Supplies Wholesaling in the US - Industry Market Research Report

Toy & Craft Supplies Wholesaling in the US - Industry Market Research Report

  • July 2022 •
  • 43 pages •
  • Report ID: 286508 •
  • Format: PDF
Play time: Vertical integration of downstream manufacturers will likely increase price-based competition


Toy & Craft Supplies Wholesaling in the US
Operators in the Toy and Craft Supplies Wholesaling industry have experienced difficult operating conditions over the five years to 2019, especially during the latter half of the period. Large-scale vertical integration and decreasing downstream demand have been the primary drivers of this industry’s decline during the period. Additionally, a decline in the average price of toys has also negatively affected revenue. Industry revenue is anticipated to continue its downward trajectory over the next five years. The retail price of toys is expected to continue falling as the dollar gains value and crude oil prices are forecast to remain low. Additionally, continued vertical integration is expected to force operators to lower selling prices further, constricting industry profit margins.

This industry consists of wholesalers of toys and craft supplies, including fireworks, video games, playing cards and hobby goods. These products are purchased from domestic and international manufacturers and the merchandise is then sold to retailers, such as discount department stores, big-box stores and independent specialty toy stores.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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