Summary Advertising in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Synopsis Essential resource for top-line data and analysis covering the Brazil advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Key highlights - The advertising industry consists of agencies providing advertising, including display advertising, services. - The Brazilian advertising industry had total revenues of $124.7m in 2017, representing a compound annual growth rate (CAGR) of 6.3% between 2013 and 2017. - The food, beverage & personal/healthcare segment was the industry’s most lucrative in 2017, with total revenues of $22.5m, equivalent to 18.1% of the industry’s overall value. - Large scale sporting events such as the FIFA World Cup in 2014 and the 2016 Olympic games have helped fuel strong growth in the Brazilian advertising industry, as spending has boomed.
Scope - Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Brazil - Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Brazil - Leading company profiles reveal details of key advertising market players’ global operations and financial performance - Add weight to presentations and pitches by understanding the future growth prospects of the Brazil advertising market with five year forecasts
Reasons to buy - What was the size of the Brazil advertising market by value in 2017? - What will be the size of the Brazil advertising market in 2022? - What factors are affecting the strength of competition in the Brazil advertising market? - How has the market performed over the last five years? - What are the main segments that make up Brazil’s advertising market?
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