Advertising: Global Industry Guide, MarketLine

Advertising: Global Industry Guide, MarketLine

Introduction

Global Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Features and benefits

* Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising market
* Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising market
* Leading company profiles reveal details of key advertising market players’ global operations and financial performance
* Add weight to presentations and pitches by understanding the future growth prospects of the global advertising market with five year forecasts
* Compares data from 25 countries globally, alongside individual chapters on each country.

Highlights

The global advertising industry had total revenues of $101,999.9m in 2014, representing a compound annual growth rate (CAGR) of 4.1% between 2010 and 2014.
The food, beverage & personal/healthcare segment was the industry's most lucrative in 2014, with total revenues of $26,151.8m, equivalent to 25.6% of the industry's overall value.
The performance of the industry is forecast to accelerate, with an anticipated CAGR of 5.1% for the five-year period 2014 - 2019, which is expected to drive the industry to a value of $130,955.5m by the end of 2019.

Your key questions answered

* What was the size of the global advertising market by value in 2014?
* What will be the size of the global advertising market in 2019?
* What factors are affecting the strength of competition in the global advertising market?
* How has the market performed over the last five years?
* What are the main segments that make up the global advertising market?
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
INTRODUCTION
What is this report about?
Who is the target reader?
How to use this report
Definitions
GLOBAL ADVERTISING
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
ADVERTISING IN ASIA-PACIFIC
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
ADVERTISING IN EUROPE
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
ADVERTISING IN FRANCE
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN GERMANY
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN ITALY
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN JAPAN
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN AUSTRALIA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN CANADA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN CHINA
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN THE NETHERLANDS
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN SPAIN
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN THE UNITED KINGDOM
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
ADVERTISING IN THE UNITED STATES
Market Overview
Market Data
Market Segmentation
Market outlook
Five forces analysis
Macroeconomic indicators
COMPANY PROFILES
Leading companies
METHODOLOGY
APPENDIX
About MarketLine
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