Consumer and Market Insights: Ice Cream in the Czech Republic

Consumer and Market Insights: Ice Cream in the Czech Republic

  • November 2016 •
  • 48 pages •
  • Report ID: 2908521
Summary
In the Czech Republic Ice Cream market, On-trade sales are forecast to register higher growth than Off-trade sales during 2015-2020. The market is led by the 'Take-Home and Bulk Ice Cream' category in both value and volume terms, which also accounts for the highest Off-trade volume consumption. Food and Drinks Specialists is the leading channel for distribution of Ice Cream in the country. Kit Kat and Aloma are the leading players in the Czech Ice Cream market.

Key Findings
- The Ice Cream market in the Czech Republic is forecast to grow at a CAGR of 2.2% in US$ terms during 2015-2020
- The 'Take-Home and Bulk Ice Cream' category has the highest volume share in the overall Ice Cream market
- The Artisanal Ice Cream category is forecast to register fastest growth in On-trade sales during 2015-2020
- 'Take-Home and Bulk Ice Cream' is the leading value category in the Czech Republic Ice Cream market
- Hypermarkets and Supermarkets is the leading distribution channel in the Czech Republic Food market
- Alomais the leading brand in the 'Take-Home and Bulk Ice Cream' category in the Czech Republic
- Prize Off is the most commonly used closure type in the Czech Republic Ice Cream market

Synopsis
Canadean's Consumer and Market Insights report on the Ice Cream market in the Czech Republic provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands during 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, On-trade and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board and Rigid Plastics; container data for: Bag/Sachet,Tub and Box

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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