Databook - Social Media Advertising Spend in India, 2015

Databook - Social Media Advertising Spend in India, 2015

  • April 2015 •
  • 138 pages •
  • Report ID: 2909381
Social media advertising spend in India stood at US$0.1 billion by end of 2014, accounting for 15.6% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 61.9%. This growth is expected to continue in 2015 with brands expected to spend US$0.2 billion, representing an increase of 42.6% over 2014. Over the forecast period (2015-2019), Socintel360 expects Social media advertising spend to grow at a CAGR of 30.6% to reach US$0.5 billion in 2019, accounting for 22.5% of the total online advertising spend.

This report answers the following key questions:

- How is social media advertising spending expected to grow over the next five years?

- How much is being spent on social media advertising by industry?

- How is social media marketing budget being allocated and utilized?

- Which marketing objectives are driving the advertising spend on social media?

- Which advertising formats are gaining popularity on social media to target consumers?

- Which social media sites are gaining / losing market share?

- How is social media mobile advertising spending expected to grow over the next five years?

This report provides detailed social media advertising spend database, covering in-depth trend analysis across segments and themes for a period of 10 years (2010-2019). This report provides trend analysis through charts and tables. The social media advertising spend database breaks down into following nine key areas -

- Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend.

- Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.

- Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels.

- Format Split: This report provides break down by the following formats:
­ Display Ad Spend
­ Video Ad Spend
Each of the format segments above is broken down further into channel – desktop and mobile.

- Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals.
­ Food & Beverages
­ Health & Beauty
­ Technology & ICT Services
­ Leisure Travel & Tourism
­ Financial Services
­ Automotive
­ Media
­ Entertainment
­ Telecoms
­ Retail
­ Pharmaceutical & Healthcare
­ Public Sector
­ Real estate
­ Education

- Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives:
­ Branding
­ Direct Sales
­ Lead Generation/Increase Traffic
­ Product Launch
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- By Gaming: This report provides breakdown of social gaming advertising spend by following categories:
­ Around Games & Apps Environment Ad Spend
­ In Game Environment Ad Spend
­ In Game Immersive Ad Spend
­ Exclusive Advertising Games Spend

- By Social Networking Sites: This report provides breakdown of social media advertising spend by key platforms (sites) for a period of 5 years (2010-2014).

- Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend
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