Depilatories in Nigeria

Depilatories in Nigeria

  • April 2017
  • 19 pages
  • Euromonitor International
Report ID: 295781
Use of depilatories in Nigeria remained low in 2016. However, with rising incomes among women, who are increasingly involved in more formal employment in urban areas, as well as exposure to Western culture through social media, demand increased over the review period. Women’s razors and blades – commonly found in retail outlets and reasonably priced – drove demand. Women’s pre-shave is traditionally not considered important due to the availability of substitutes such as soap, but with rising inc...

Euromonitor International’s Depilatories in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Hair Removers/Bleaches, Women’s Pre-Shave, Women’s Razors and Blades.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DEPILATORIES IN NIGERIA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Sales of Depilatories by Category: Value 2011-2016
Table 2 Sales of Depilatories by Category: % Value Growth 2011-2016
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2012-2016
Table 4 NBO Company Shares of Depilatories: % Value 2012-2016
Table 5 LBN Brand Shares of Depilatories: % Value 2013-2016
Table 6 Forecast Sales of Depilatories by Category: Value 2016-2021
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2016-2021
Executive Summary
Beauty and Personal Care Growth Slowed by Economic Recession in 2016
Premium Segment Hit Worst by the Recession As Consumers Move To Mass Brands
Competition Increases in 2016 As Demand Shifts To Affordable Brands
New Product Launches Focus on Affordability and Natural Ingredients
Positive Growth Expected Over the Forecast Period As the Economy Returns To Growth
Key Trends and Developments
Consumers Are Going Natural
Growth of the Female Population in Urban Areas Is Driving Beauty and Personal Care Growth
Beauty Service Provision, Direct Selling, and Modern Retail Help To Increase Visibility for Beauty and Personal Care Products
Market Data
Table 8 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 10 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 11 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources












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Country=Nigeria Industry=Cosmetics ParentIndustry=PersonalCare Date=201704 Topic=MarketReport Publisher=EuromonitorInternational Price=1000