Fragrances in Morocco

Fragrances in Morocco

  • June 2017
  • 29 pages
  • Euromonitor International
Report ID: 295839
2016 saw value sales of fragrances in Morocco grow by 9% and this was thanks mainly to rising sales of both premium and mass brands.

The growing purchasing power of local consumers, including the many women who are joining the country’s workforce, means that more consumers are now able to spend more money on such products than in previous years, fuelling sales in the category during 2016. Many Moroccan men also are looking for authentic fragrances that last for a long time and this trend also dr...

Euromonitor International’s Fragrances in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Mass Fragrances, Premium Fragrances.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

FRAGRANCES IN MOROCCO
Euromonitor International
June 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2011-2016
Table 2 Sales of Fragrances by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Fragrances: % Value 2012-2016
Table 4 LBN Brand Shares of Fragrances: % Value 2013-2016
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2013-2016
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2013-2016
Table 7 Forecast Sales of Fragrances by Category: Value 2016-2021
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2016-2021
Oriflame Maroc Sarl in Beauty and Personal Care (morocco)
Strategic Direction
Key Facts
Summary 1 Oriflame Maroc Sarl: Key Facts
Summary 2 Oriflame Maroc Sarl: Operational Indicators
Competitive Positioning
Summary 3 Oriflame Maroc Sarl: Competitive Position 2016
Procter & Gamble Maroc SA in Beauty and Personal Care (morocco)
Strategic Direction
Key Facts
Summary 4 Procter & Gamble Maroc SA: Key Facts
Summary 5 Procter & Gamble Maroc SA: Operational Indicators
Competitive Positioning
Summary 6 Procter & Gamble Maroc SA: Competitive Position 2016
Unilever Maghreb SA in Beauty and Personal Care (morocco)
Strategic Direction
Key Facts
Summary 7 Unilever Maghreb SA: Key Facts
Summary 8 Unilever Maghreb SA: Operational Indicators
Competitive Positioning
Summary 9 Unilever Maghreb SA: Competitive Position 2016
Executive Summary
Beauty and Personal Care Sees Strong Overall Growth in 2016
Rising Demand for Sophisticated, Value-added Products Drives Value Sales
L'Oréal Maroc Ltd Sustains Its Leading Position in Beauty and Personal Care
Supermarkets and Hypermarkets Become Key Distribution Channels
Beauty and Personal Care Is Set To See Positive Growth Over the Forecast Period
Key Trends and Developments
Multi-functional Beauty and Personal Care Products Are Still in High Demand
Growing Awareness of Beauty and Personal Care Products Is Shaping the Industry
Sales of Beauty and Personal Care Through Internet Retailing Are Increasing
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources












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Country=Morocco Industry=Cosmetics ParentIndustry=PersonalCare Date=201706 Topic=MarketReport Publisher=EuromonitorInternational Price=1000