Incontinence in Morocco

Incontinence in Morocco

Incontinence retail value sales increased by 15% in current terms in 2013, to reach Dh4.5 million. This was a faster rate of growth than the review period CAGR of 12%. Incontinence remains something of a taboo in Morocco and many consumers do not willingly purchase products in this category, particularly in rural areas. However, the category is growing at a progressive rate and stronger household penetration is enabled by higher product recognition.

Euromonitor International's Incontinence in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


INCONTINENCE IN MOROCCO
Euromonitor International
May 2014

LIST OF CONTENTS AND TABLES


Headlines
Trends
Competitive Landscape
Prospects
Reimbursement/prescription Incontinence
Category Data
Table 1 Retail Sales of Incontinence by Category: Value 2008-2013
Table 2 Retail Sales of Incontinence by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Retail Incontinence: % Value 2009-2013
Table 4 LBN Brand Shares of Retail Incontinence: % Value 2010-2013
Table 5 Forecast Retail Sales of Incontinence by Category: Value 2013-2018
Table 6 Forecast Retail Sales of Incontinence by Category: % Value Growth 2013-2018
Reckitt Benckiser Morocco in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser Morocco: Key Facts
Summary 2 Reckitt Benckiser Morocco: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Reckitt Benckiser Morocco: Competitive Position 2013
Executive Summary
Strong Value Growth for Tissue and Hygiene in Morocco
Supermarkets and Hypermarkets Expand at A Strong Pace
Increase in Innovation-based, Concentrated and Green Products
Sustained Growth Over the Forecast Period
Key Trends and Developments
Increasing Competition Between Multinational and Domestic Operators
Economic and Social Transition Boosts Tissue and Hygiene Consumption
Private Labels Emergence in Tissue and Hygiene Industry
Market Indicators
Table 7 Birth Rates 2008-2013
Table 8 Infant Population 2008-2013
Table 9 Female Population by Age 2008-2013
Table 10 Total Population by Age 2008-2013
Table 11 Households 2008-2013
Table 12 Forecast Infant Population 2013-2018
Table 13 Forecast Female Population by Age 2013-2018
Table 14 Forecast Total Population by Age 2013-2018
Table 15 Forecast Households 2013-2018
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2008-2013
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2008-2013
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2009-2013
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2010-2013
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2008-2013
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2008-2013
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2013
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Sources
Summary 4 Research Sources












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