Incontinence in Morocco

Incontinence in Morocco

In 2014, the incontinence category in Morocco saw growth of 13% and 15% in volume and current value terms respectively, resulting in sales of Dh5.2 million. This strong growth is best explained by the fact that the incontinence category in Morocco is growing from a small base, thus relatively small increases in value and volume sales are reflected as high growth. The subject of incontinence in Morocco is still something of a taboo and the majority of people feel reluctant to go and buy the...

Euromonitor International's Incontinence in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


INCONTINENCE IN MOROCCO

March 2015

LIST OF CONTENTS AND TABLES


Headlines
Trends
Competitive Landscape
Prospects
Reimbursement/prescription Incontinence
Category Data
Table 1 Retail Sales of Incontinence by Category: Value 2009-2014
Table 2 Retail Sales of Incontinence by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Retail Incontinence: % Value 2010-2014
Table 4 LBN Brand Shares of Retail Incontinence: % Value 2011-2014
Table 5 Forecast Retail Sales of Incontinence by Category: Value 2014-2019
Table 6 Forecast Retail Sales of Incontinence by Category: % Value Growth 2014-2019
Reckitt Benckiser Morocco in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser Morocco: Key Facts
Summary 2 Reckitt Benckiser Morocco: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Reckitt Benckiser Morocco: Competitive Position 2014
Executive Summary
Tissue and Hygiene Records Strong Growth in 2014
Increasing Brand Awareness Through Price Reduction in 2014
Domestic Manufacturers Dominate Sales in Tissue and Hygiene in Morocco
Modern Grocery Retailers Gain Share in Morocco
Positive Growth Over the Forecast Period
Key Trends and Developments
Increasing Number of Women in the Workforce in Morocco
Moroccan Demographics
Retailing in Morocco
Market Indicators
Table 7 Birth Rates 2009-2014
Table 8 Infant Population 2009-2014
Table 9 Female Population by Age 2009-2014
Table 10 Total Population by Age 2009-2014
Table 11 Households 2009-2014
Table 12 Forecast Infant Population 2014-2019
Table 13 Forecast Female Population by Age 2014-2019
Table 14 Forecast Total Population by Age 2014-2019
Table 15 Forecast Households 2014-2019
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Sources
Summary 4 Research Sources












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