Per capita consumption of nappies/diapers/pants was 385 units per child per year in Ecuador in 2016. This is about a quarter of per capita consumption in North America and a third of that in Western Europe. The factors that may be negatively affecting penetration include poverty, low availability in rural areas, and frequency habits. Ecuador is still far from reaching the consumptions levels of a developed region.
Euromonitor International’s Nappies/Diapers/Pants in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Nappies/Diapers/Pants market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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44 pages •
By Euromonitor International
• Mar 2017
Ecuador closed 2016 with the first year of economic contraction in 17 years. The mass consumption and services industries both felt the recession, with consumers tending to be more cautious in their everyday purchases. Promotions, down-trading, and more affordable prices were key features in the local retailing environment. On the other hand,...