Oral Care in Kenya

Oral Care in Kenya

  • June 2017
  • 20 pages
  • Euromonitor International
Report ID: 295948
New product development and a wide array of products from which consumers can select are among the key factors that can be attributed to the growth of oral care in Kenya. Additionally, product prices remained generally stable throughout 2016 as manufacturers competed for value share through price positioning. Continuous marketing of various toothpaste brands such as Colgate, Sensodyne and Aquafresh throughout the year also contributed to the positive performance of the category in 2016. Kenya’s...

Euromonitor International’s Oral Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

ORAL CARE IN KENYA
Euromonitor International
June 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2011-2016
Table 2 Sales of Oral Care by Category: % Value Growth 2011-2016
Table 3 Sales of Toothbrushes by Category: Value 2011-2016
Table 4 Sales of Toothbrushes by Category: % Value Growth 2011-2016
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2012-2016
Table 6 NBO Company Shares of Oral Care: % Value 2012-2016
Table 7 LBN Brand Shares of Oral Care: % Value 2013-2016
Table 8 Forecast Sales of Oral Care by Category: Value 2016-2021
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2016-2021
Table 10 Forecast Sales of Toothbrushes by Category: Value 2016-2021
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2016-2021
Executive Summary
Strong Growth Witnessed Over the Review Period for Overall Market
Strong Advertising Drives Sales Higher in 2016
Multinationals Continue To Lead in 2016
Strong Shift Towards Natural Ingredients Continues To Dominate New Product Development in 2016
Growth Expected Over the Forecast Period
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources












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Country=Kenya Industry=Cosmetics ParentIndustry=PersonalCare Date=201706 Topic=MarketReport Publisher=EuromonitorInternational Price=1000