Surface Care in Costa Rica

Surface Care in Costa Rica

  • January 2017
  • 18 pages
  • Euromonitor International
Report ID: 296084
Surface care keeps expanding through additional brands and larger packaging presentations (especially within standard floor cleaners and home care disinfectants), with a broader base of local consumers from all socioeconomic backgrounds being willing to try new alternatives capable of providing more attractive value proposals in terms of enhanced fragrances and cleaning/disinfecting performance. In such a context brand loyalty continues to lose relevance, with players therefore focusing on packa...

Euromonitor International’s Surface Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN COSTA RICA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
SC Johnson De Centroamerica SA in Home Care (costa Rica)
Strategic Direction
Key Facts
Summary 1 SC Johnson de Centroamerica SA: Key Facts
Competitive Positioning
Summary 2 SC Johnson de Centroamerica SA: Competitive Position 2016
Executive Summary
Organic Growth and Affordable Value Proposals Set the Pace During 2016
Product Specialisation and Hygiene Claims Consolidate As Major Trends
Competition Levels Continue To Increase Within Home Care During 2016
Modern Grocery Outlets Keep Gaining Penetration During 2016
Home Care Demand Shall Keep Its Growth Inertia Over the Next Five Years
Market Indicators
Table 9 Households 2011-2016
Market Data
Table 10 Sales of Home Care by Category: Value 2011-2016
Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Home Care: % Value 2012-2016
Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
Table 14 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 15 Distribution of Home Care by Format: % Value 2011-2016
Table 16 Distribution of Home Care by Format and Category: % Value 2016
Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources












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Country=CostaRica Industry=HouseholdProducts ParentIndustry=HomeGoods Date=201701 Topic=MarketReport Publisher=EuromonitorInternational Price=1000