Toys & Games: North America (NAFTA) Industry Guide

Toys & Games: North America (NAFTA) Industry Guide

  • January 2016 •
  • 91 pages •
  • Report ID: 297293 •
  • Format: PDF

The NAFTA Toys & Games industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Features and benefits

* Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA toys & games market
* Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA toys & games market
* Leading company profiles reveal details of key toys & games market players’ NAFTA operations and financial performance
* Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA toys & games market with five year forecasts
* Compares data from the US, Canada and Mexico, alongside individual chapters on each country


The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The toys & games industry within the NAFTA countries had a total market value of $26,736.1 million in 2014.The Mexico was the fastest growing country, with a CAGR of 9.6% over the 2010-14 period.
Within the toys & games industry, the US is the leading country among the NAFTA bloc, with market revenues of $22,916.6 million in 2014. This was followed by Mexico and Canada, with a value of $2,400.0 and $1,419.5 million, respectively.
The US is expected to lead the toys & games industry in the NAFTA bloc, with a value of $27,261.2 million in 2019, followed by Mexico and Canada with expected values of $3,552.9 and $1,509.6 million, respectively.

Your key questions answered

* What was the size of the NAFTA toys & games market by value in 2014?
* What will be the size of the NAFTA toys & games market in 2019?
* What factors are affecting the strength of competition in the NAFTA toys & games market?
* How has the market performed over the last five years?
* What are the main segments that make up the NAFTA toys & games market?

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