The CSPs that wish to support mobile advertising must integrate with real-time bidding ecosystems

The CSPs that wish to support mobile advertising must integrate with real-time bidding ecosystems

  • May 2015 •
  • 3 pages •
  • Report ID: 3003951 •
  • Format: PDF
The number of real-time advertising technology companies is increasing significantly and CSPs need to consider if, and how, they should enter this competitive market.

Digital economy
Mobile advertising may be a source of new revenue for communications service providers (CSPs), but to enter this market, CSPs need to understand the technologies associated with real-time bidding (RTB) and how to interact with its ecosystem. In this comment, we discuss the RTB ecosystem and examine how CSPs can enter this competitive market space.