Test Preparation Market in the US 2019-2023

Test Preparation Market in the US 2019-2023

  • January 2019 •
  • 115 pages •
  • Report ID: 3004494 •
  • Format: PDF
About this market
One of the major factors that are expected to drive the test preparation market in the US is the rising demand for implementation of analytical tools in test preparation services by the vendors. These analytical tools not only provide effective and efficient test preparation modules but also offer various insights that can be used by teachers, trainers, as well as students to identify their progress by means of reporting tools, thereby optimizing the entire learning process. This increased emphasis on the use of analytics for performance tracking has greatly increased the demand for adaptive practice testing modules in the country. Adaptive learning in test preparation is crucial for measuring the efficiency of the assessment. These tests help tutors in identifying students’ learning abilities. Technavio’s analysts have predicted that the test preparation market in the US will register a CAGR of almost 6% by 2023.

Market Overview
Rising demand for test preparation services in the US
With the rising competition among students of all age groups there has been a significant increase in the number of students enrolling in competitive exams across the country. This increase in the competition, along with the rising number of student enrollments in nationalized tests, has resulted in vendors opting for technologically advanced course delivery modules through online as well as mobile learning platforms. As a result, vendors are investing substantially to develop learning content that can be supported by multiple mobile platforms. Also, the test preparation market in the US has witnessed a significant increase in the number of enrollments, especially in the online test preparation courses.
Availability of open- source test preparation materials and growth of unorganized sector
One of the major factors that is expected to hamper the growth of the market is the significant increase in the number of free, open-source test preparation modules. The advent of MOOCs, along with a variety of websites as well as social media, has increased the number of open test preparation sources. Furthermore, there has been a significant increase in the number of startups offering free test preparation materials such as mock tests, practice question papers. and various other materials similar materials.
For the detailed list of factors that will drive and challenge the growth of the test preparation market in the US during the 2019-2023, view our report.

Competitive Landscape
The test preparation market in the US is moderately fragmented and the competition among companies is intense. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s competitive landscape and offering information on the products offered by companies.