About media and entertainment Media and entertainment covers all the major sources of entertainment that users avail on an everyday basis. It covers a wide range of entertainment products and services, including TV, music, games, books, and movies. Technavio's analysts forecast the media and entertainment market in China to grow at a CAGR of 11.29% over the period 2014-2019. Covered in this report This report covers the present scenario and growth prospects of the media and entertainment market in China for the period 2015-2019. To calculate the market size, the report considers the revenue generated from the following segments of media and entertainment: • TV subscriptions: Includes cable TV, satellite TV, and IPTV • Ad spending: Includes digital ad spending, online ad spending, and mobile ad spending • Video games: Includes PC games, consoles, online games, cloud games, and mobile games. However, this segment does not consider games related to lotteries and casinos • Book publishing: Includes printed books. However, magazines, newspapers, and e-book segments are not considered in this segment • Filmed entertainment: Includes the box office, electronic home video, physical home video, and advertising • Music: Includes music streaming such as online streaming and mobile streaming; and digital music
The media and entertainment market in China is highly fragmented with the presence of a large number of small and large vendors. The report only lists the key vendors in the market; it does not present the market share of all the vendors. In addition, the report discusses the major drivers influencing the growth of the media and entertainment market in China, outlines the challenges faced by vendors and the market at large, and the key trends emerging in the market.
Technavio's report, media and entertainment market in China 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the media and entertainment market in China and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Key vendors • Beijing Enlight Media • China Central Television • Dalian Wanda • Shanghai Media • Television Broadcasts • Tencent Holdings Other prominent vendors
• China Broadband Capital • China Star Entertainment • Chung T'ien Television • Novel SuperTV • Shanda Interactive Entertainment • Xiami Market driver • Increase in disposable income • For a full, detailed list, view our report Market challenge • Privacy and security concerns • For a full, detailed list, view our report Market trend • Increased adoption of cloud services • For a full, detailed list, view our report
Key Questions Answered in this Report • What will the market size be in 2018 and what will the growth rate be? • What are the key market trends? • What is driving this market? • What are the challenges to market growth? • Who are the key vendors in this market space? • What are the market opportunities and threats faced by the key vendors? • What are the strengths and weaknesses of the key vendors?
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