WiFi-first : The new market disrupter

WiFi-first : The new market disrupter

  • June 2015 •
  • 50 pages •
  • Report ID: 3030066 •
  • Format: PDF
The WiFi-first concept emerged in 2014. It uses Wifi in conjunction with cellular connections.

Wifi has always been considered as disruptive by the cellular industry because it is a low-cost solution to provide nomadic access.
Despite remaining technological hurdles, Wifi has gained traction for many players willing to eat into MNOs' revenues by jumping into the cellular-nomadic business.

This report presents the state-of-the art on WiFi-first and highlights strategies at play in a business that unites companies from three distinct worlds: Mobile - Fixed – OTT
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