Small Kitchen Appliances (Non-Cooking) in China

Small Kitchen Appliances (Non-Cooking) in China

  • January 2016 •
  • 39 pages •
  • Report ID: 3074598 •
  • Format: PDF
Small kitchen appliances (non-cooking) saw a 12% growth in 2015 to reach 38.8 million units, mainly driven by the double-digit growth of kettles. As consumers use kettles frequently, the replacement cycle is relatively short. Meanwhile, a large amount of existing kettles, especially ones with low prices, are low quality items, and thus the replacement cycle is relatively short, accelerating demand for replacements. Compared with kettles, coffee mills witnessed slower growth of 3% in 2015 due to...

Euromonitor International's Small Kitchen Appliances (Non-Cooking) in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Coffee Mills, Kettles, Other Small Kitchen Appliances (Non-Cooking).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Small Kitchen Appliances (Non-Cooking) market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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