The global in-app advertising market grew at a CAGR of around 22% during 2014-2019. Mobile app advertising refers to a monetizing strategy that enables advertisers to promote their products and services on smartphone applications. The mobile app requests an advertisement from the network, which uses an algorithm to...
This IDC study provides the 2019 worldwide market share data for digital advertising software vendors. "The adtech segment is still very fragmented," said Karsten Weide, VP of Media and Entertainment, IDC. "This means there is a lot of opportunity for acquisitions -- but also for growth."
The global market for Cross-Platform and Mobile Advertising is projected to reach US$356. 4 billion by 2025, driven by the rise of digital advertising and marketing which is transforming, transitioning and conditioning brand-consumer relationships. Global media spending is rapidly shifting from the hitherto high cost and relatively low visibility...
Global Online Ad Spending Market to Reach US$468.2 Billion by the Year 2027 Amid the COVID-19 crisis, the global market for Online Ad Spending estimated at US$262 Billion in the year 2020, is projected to reach a revised size of US$468.2 Billion by 2027, growing at a CAGR of 8.6% over the period 2020-2027. The U.S. Accounts...
Fast forward: Industry agencies have been challenged with a changing media landscape Abstract Media Buying Agencies in the US The Media Buying Agencies industry engages in selling media advertisement slots to advertising agencies and brands and providing media buying and planning services to its clients....
In-depth Analysis and Data-driven Insights on the Impact of COVID-19 Included in this Global Stock Images and Videos Market Report The stock images and videos market by revenue is expected to grow at a CAGR of close to 5% during the period 2019–2025. The global stock images and videos industry has undergone massive changes. Digital...
Real-Time Bidding Advertising Platforms Market Research Report by Device (Desktops and Mobiles), by AD Format (RTB Image and RTB Video), by Auction Type, by Application - Global Forecast to 2025 - Cumulative Impact of COVID-19 The Global Real-Time Bidding Advertising Platforms Market is expected to grow from USD 4,590.03...
Digital Advertising Platforms Market Research Report by Type (Cross-Channel Advertising Software, Display Advertising Software, Mobile Advertising Software, Search Advertising Software, and Social Advertising Software), by Application (Commercial, Education, and Industrial) - Global Forecast to 2025 - Cumulative Impact of COVID-19 The...
Positive signs: Increased ad spending is expected to drive demand for industry products Abstract Billboard & Sign Manufacturing in the US Over the five years to 2019, growth in advertising expenditure and an uptick in business formation have increased demand for the Billboard and Sign Manufacturing...
Showing signs: Online advertising is expected to continue siphoning revenue from traditional industry displays Abstract Billboard & Outdoor Advertising in the US Over the five years to 2019, revenue for the Billboard and Outdoor Advertising industry is expected to increase. The industry experiences...