Full-service restaurants in Morocco recorded 6% value growth at current prices to reach MAD4.6 billion in 2016. The main driver behind such growth is higher income levels, especially in large urban areas, allowing Moroccans to develop the concept of dining away from home at weekends, especially with family members and enjoying their time. Moreover, professional meetings and events are increasingly ending with away-from-home dining in order to strengthen professional relationships.
Euromonitor International’s Full-Service Restaurants in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Chained Full-Service Restaurants, Full-Service Restaurants by Casual Dining vs Non-Casual Dining, Full-Service Restaurants by Type, Independent Full-Service Restaurants.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Full-Service Restaurants market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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101 pages •
By Euromonitor International
• May 2017
Although 2016 results showed positive growth in consumer foodservice, this performance witnessed a slightly lower growth rate than registered in previous years. Even though growth is slowing, it has been influenced by hectic lifestyles in urban cities and the spread of the delivery concept among restaurant players supported the industry despite...