Watches in Sweden

Watches in Sweden

2015 can be referred to as the year when so-called “smart watches”, which integrate a traditional watch with ICT and computer technology, became an established and fully defined category. The highly-hyped launch of Apple Watch was announced by the CEO Tim Cook in September 2014 and was available for pre-order from April 2015. Many rumours surrounded the launch, as with any Apple launch. Smart watches compete directly with watches, which they resemble in form and function, as well as offering...

Euromonitor International's Watchesin Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Watches by Price Band, Watches by type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Watches market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

WATCHES IN SWEDEN
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Watches by Category: Volume 2010-2015
Table 2 Sales of Watches by Category: Value 2010-2015
Table 3 Sales of Watches by Category: % Volume Growth 2010-2015
Table 4 Sales of Watches by Category: % Value Growth 2010-2015
Table 5 Sales of Watches by Price Band: Volume 2010-2015
Table 6 Sales of Watches by Price Band: Value 2010-2015
Table 7 Sales of Watches by Price Band: % Volume Growth 2010-2015
Table 8 Sales of Watches by Price Band: % Value Growth 2010-2015
Table 9 NBO Company Shares of Watches: % Value 2010-2014
Table 10 LBN Brand Shares of Watches: % Value 2011-2014
Table 11 Distribution of Watches by Format: % Value 2010-2015
Table 12 Forecast Sales of Watches by Category: Volume 2015-2020
Table 13 Forecast Sales of Watches by Category: Value 2015-2020
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2015-2020
Table 15 Forecast Sales of Watches by Category: % Value Growth 2015-2020
Table 16 Forecast Sales of Watches by Price Band: Volume 2015-2020
Table 17 Forecast Sales of Watches by Price Band: Value 2015-2020
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2015-2020
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2015-2020
Epoch Stockholm Ab in Personal Accessories (sweden)
Strategic Direction
Key Facts
Summary 1 Epoch Stockholm AB: Key Facts
Summary 2 Epoch Stockholm AB: Operational Indicators
Competitive Positioning
Summary 3 Epoch Stockholm AB: Competitive Position 2014
Stjärnurmakarna Ab in Personal Accessories (sweden)
Strategic Direction
Key Facts
Summary 4 Stjärnurmakarna AB: Key Facts
Summary 5 Stjärnurmakarna AB: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 6 Stjärnurmakarna AB: Private Label Portfolio
Competitive Positioning
Executive Summary
Personal Accessories Sees Current Value Sales Growth in 2015
the Debate Over Smart Watches Continues
While Mostly Mature and Fragmented, Opportunities Exist in Personal Accessories
Internet Retailing Grows in Significance in Marketing and Sales Terms
Improved Performance Expected Over the Forecast Period
Key Trends and Developments
International and Local Brands Drive Growth and Competition in All Categories
Strong "ethical" Sustainability and Consumption Trends
Specialist Retailers Continue To Dominate Though Internet Retailing Grows Fast
Gender Roles in Flux Provide A Significant Opportunity for Organic Growth
Market Data
Table 20 Sales of Personal Accessories by Category: Volume 2010-2015
Table 21 Sales of Personal Accessories by Category: Value 2010-2015
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2010-2015
Table 23 Sales of Personal Accessories by Category: % Value Growth 2010-2015
Table 24 NBO Company Shares of Personal Accessories: % Value 2010-2014
Table 25 LBN Brand Shares of Personal Accessories: % Value 2011-2014
Table 26 Distribution of Personal Accessories by Format: % Value 2010-2015
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2015-2020
Table 28 Forecast Sales of Personal Accessories by Category: Value 2015-2020
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 7 Research Sources












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