Writing Instruments in Spain

Writing Instruments in Spain

  • June 2017
  • 18 pages
  • Euromonitor International
Report ID: 319129
For the first time in years writing instruments recorded a positive, although marginal, performance in value terms. The fact that 2016 consolidated the recovery of the Spanish economy and the employment rate kept growing resulted in parents being less reticent to spend larger amounts of money on their children’s school materials. In fact in 2016 and 2017 Spanish parents went back to taking into account quality as a deciding variable when making the purchase decision instead of just looking at th...

Euromonitor International’s Writing Instrumentsin Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

WRITING INSTRUMENTS IN SPAIN
Euromonitor International
June 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2012-2017
Table 2 Sales of Writing Instruments by Category: Value 2012-2017
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2012-2017
Table 4 Sales of Writing Instruments by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Writing Instruments: % Value 2012-2016
Table 6 LBN Brand Shares of Writing Instruments: % Value 2013-2016
Table 7 Distribution of Writing Instruments by Format: % Value 2012-2017
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2017-2022
Table 9 Forecast Sales of Writing Instruments by Category: Value 2017-2022
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2017-2022
Executive Summary
Spanish Economy Supports Growth
Middle Class Is Driving Sales of Mid-priced Products
Fast-fashion Players Keep Gaining Ground
Internet Satiates Impulse Consumption Needs
Employment Recovery Supports Positive Forecast Scenario: Some Light at the End of the Tunnel
Key Trends and Developments
Brands Span To Increase Sales
Lifestyle Drives Launches
Improving Physical Shopping Experience Fights Potential for More Internet Sales
Market Data
Table 12 Sales of Personal Accessories by Category: Volume 2012-2017
Table 13 Sales of Personal Accessories by Category: Value 2012-2017
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2012-2017
Table 15 Sales of Personal Accessories by Category: % Value Growth 2012-2017
Table 16 NBO Company Shares of Personal Accessories: % Value 2012-2016
Table 17 LBN Brand Shares of Personal Accessories: % Value 2013-2016
Table 18 Distribution of Personal Accessories by Format: % Value 2012-2017
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2017-2022
Table 20 Forecast Sales of Personal Accessories by Category: Value 2017-2022
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources












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Country=Spain Industry=OfficeSupplyAndStationery ParentIndustry=OfficeGoods Date=201706 Topic=MarketReport Publisher=EuromonitorInternational Price=1000