Firmenich: Business Challenges, Strategic Direction, Marketing Tactics and Technological Capabilities in the Flavor and Fragrance Industry

Firmenich: Business Challenges, Strategic Direction, Marketing Tactics and Technological Capabilities in the Flavor and Fragrance Industry

  • August 2015 •
  • 36 pages •
  • Report ID: 3203330 •
  • Format: PDF

This new report from VPGMarketResearch.com provides insightful analysis of Firmenich capabilities, goals and strategies in the global flavor and fragrance market.  The report presents a worldwide strategic overview of the flavor and fragrance market, including:


• Review of major geographic regions (USA, Europe, Asia).

• Analysis of key product categories (flavors, fragrances, aroma chemicals, essential oils).

• Five-year sales forecasts by product category and geographic region.


The analysis of Firmenich includes:


• Major products and services, including fragrances (fine, technical), flavors,

  aroma chemicals (high-volume standard products, high-volume specialties,

  low-volume specialties), essential oils, and others.

• Know-how in chemical technology, biotechnology, aromacology and related fields.

• Sales force in the U.S., and other international markets.

• Major sales office locations.

• Distribution strategies.

• Major promotional tactics.

• Business goals and strategies, including internal expansion, acquisitions, and divestitures.

• Specific business, new product development and marketing objectives and strategies.

• Major strengths and weaknesses.

• Anticipated acquisitions, joint ventures and divestitures.


Contains 36 pages 2 tables

This new report from VPGMarketResearch.com provides insightful analysis of Firmenich capabilities, goals and strategies in the global flavor and fragrance market. The report presents a worldwide strategic overview of the flavor and fragrance market, including: