Co-Branded and Affinity Cards in the U.S., 5th Edition

Co-Branded and Affinity Cards in the U.S., 5th Edition

  • August 2015 •
  • 192 pages •
  • Report ID: 3248575 •
  • Format: PDF
In 2014, co-branded credit cards generated $809 billion in U.S. purchase value: Visa leads network operators with a 47% share, followed by MasterCard (30%) and American Express (23%). Competition is intense, as a growing bevy of players chase a finite universe of affluent prospects with more rewards and broader, deeper card features and benefits. But co-branded cards can be further leveraged to draw more Millennials into the cards and broader banking mix, bringing smiles to card partners and issuers alike. And at a time when the concept of brand loyalty is on the ropes, well-positioned issuers can leverage merchants’ need for sophisticated loyalty marketing strategies.

Co-Branded and Affinity Cards in the U.S., 5th Edition provides a wealth of insight on trends shaping this increasingly competitive industry, helping market participants plan their co-branded relationships and strategies.
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