Retailing in Italy - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

Retailing in Italy - Market Summary and Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2019

  • August 2015 •
  • 128 pages •
  • Report ID: 3248761
The Italian economy has been reeling under economic strain since the third quarter of 2011 and the country's GDP witnessed a sluggish growth of 0.4% in 2014 as compared to 2013 to reach EUR1,616 billion. However shoppers continue to remain cautious about retail expenditure due to the financial crisis and the political instability in the country. Retail sales fell by -0.4% in 2014 to reach EUR 332 billion, as shoppers remained cautious with spending. However, despite weak economic projections, there are some positive signs that indicate that there is a stabilization of business conditions in the country, and a hope for return to a growth trajectory. The retail sales are forecasted to reach EUR344 billion in 2019 growing at a CAGR of 0.74%.

Key Findings
- A surge in the number of internet and social media users will have a positive impact on the retail sector

- Declining growth rates and increase in the aging population might hamper the growth of retail sector

- Retailers continue to strategize on multi-channel convergences to make the shopping experience more convenient and easy

- Food and grocery captures the largest share of retail spending (56.7%), followed by Clothing.

- Increasing inbound tourists are offering growth opportunities to the retail sector

“Retailing in Italy - Market Summary and Forecasts, 2014-2019” provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to the Italian retail environment. In addition, it analyses the key consumer trends influencing the Italian retail industry.

What else does this report offer?

- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

- Market insights based on consumer trends, changing economic and demographic factors, technology innovations and other macroeconomic factors.

- Retail sales and fastest-growing product categories that includes Clothing; Footwear; Books, News and Stationery; Electrical and Electronics; Food and Grocery; Health and Beauty; Furniture and Floor Coverings; Home and Garden Products; Music, Video and Entertainment Software; Sports and Leisure Equipment; Jewelry, Watches and Accessories; Luggage and Leather Goods

- Qualitative and quantitative insights of changing retail dynamics across various channels

Reasons To Buy
- Gain a comprehensive knowledge on 26 products across 12 product sectors in the Italian retail market and develop a competitive advantage around consumer behaviour trends from the start of your supply chain

- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the retail market

- Investigate current and forecast behaviour trends in each category to identify the best opportunities to exploit

- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

- Understand the fastest growing categories in the market with insights on performance of individual product categories, across key channels from 2009, with forecasts until 2019

- Analysis of key international and domestic players operating in the Italian retail market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share

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