2016 CompetitiveWatch: Givaudan in the Global Flavor and Fragrance Industry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction

2016 CompetitiveWatch: Givaudan in the Global Flavor and Fragrance Industry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction

  • November 2015 •
  • 37 pages •
  • Report ID: 3268352 •
  • Format: PDF

This new report from VPGMarketResearch provides insightful analysis of Givaudan capabilities, goals and strategies in the global flavor and fragrance market.  The report presents a worldwide strategic overview of the flavor and fragrance market, including:


• Review of major geographic regions (USA, Europe, Asia).

• Analysis of key product categories (flavors, fragrances, aroma chemicals, essential oils).

• Five-year sales forecasts by product category and geographic region.


The analysis of Givaudan includes:


• Major products and services, including fragrances (fine, technical), flavors,

  aroma chemicals (high-volume standard products, high-volume specialties,

  low-volume specialties), essential oils, and others.

• Know-how in chemical technology, biotechnology, aromacology and related fields.

• Sales force in the U.S., and other international markets.

• Major sales office locations.

• Distribution strategies.

• Major promotional tactics.

• Business goals and strategies, including internal expansion, acquisitions, and divestitures.

• Specific business, new product development and marketing objectives and strategies.

• Major strengths and weaknesses.

• Anticipated acquisitions, joint ventures and divestitures.


Contains 37 pages 2 tables