Alcoholic Drinks in Malaysia

Alcoholic Drinks in Malaysia

  • July 2019 •
  • 60 pages •
  • Report ID: 3320680 •
  • Format: PDF
Despite the weak ringgit currency in 2018, alcoholic drinks in Malaysia continued to see solid performance driven by a recovering consumer sentiment and players’ aggressive marketing activities. Category growth was underpinned by robust growth in the beer and cider categories, which saw several new product launches and large-scale marketing campaigns throughout the year.

Alcoholic Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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