Rtds/High-Strength Premixes in China

Rtds/High-Strength Premixes in China

  • June 2018 •
  • 22 pages •
  • Report ID: 3321078 •
  • Format: PDF
With most RTDs/high-strength premixes lacking product innovation and differentiation, the homogeneous marketing strategies using endorsements by young celebrities have worn thin on consumers and led to declining interest in these products. With the post-1990s generation becoming even more health conscious, the negative perception of RTDs/high-strength premixes, which contain high levels of artificial colourings and flavours, has become a major competitive disadvantage.

RTDs/High-Strength Premixes in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
High-Strength Premixes, RTDs.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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