Worldwide and U.S. Programmatic TV Advertising Forecast, 2015-2019

Worldwide and U.S. Programmatic TV Advertising Forecast, 2015-2019

  • October 2015
  • 16 pages
  • Report ID: 3325131
This IDC study sizes and forecasts TV ad spend managed using programmatic technology in the United States, the United Kingdom, France, Germany, Russia, Japan, China, Korea, Brazil, and Mexico as well as in the regions and the world."For TV media owners, there is no future in which there is no programmatic," said Karsten Weide, IDC's VP of Media and Entertainment. "Media owners will be presented with challenges similar to those publishers in print have confronted over the past decade. Programmatic is the only way TV companies will be able to keep linear TV advertising competitive with digital video advertising."Follow Karsten Weide on Twitter at @karstenw.
Country=UnitedStates Industry=AdvertisingAndMarketing ParentIndustry=BusinessServices Date=201510 Topic=MarketReport Publisher=IDC Price=360000