Staedtler Mars GmbH & Co KG is expected to invest more in boosting consumer awareness of its products in Romania whilst improving its local distribution partnerships and communicating its brand image online.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Herlitz Romania is expected to face challenges in the forecast period, with a strong reliance on school sales leaving the company vulnerable to the impact of population ageing. The company may thus increasingly target adults in the forecast period, following on from the launch of its adult colouring collection towards the end of the review...
The company aims to improve its distribution network by striking partnership deals with more retailers. Besides capitalising on the already strong distribution network, Koh-I-Noor Hardtmuth will seek to expand its product portfolio, focusing especially on more dynamic products, such as mechanical pencils. Euromonitor International Local...