Brand Competition and Consumer Preference of the Chinese Notebook PC Market

Brand Competition and Consumer Preference of the Chinese Notebook PC Market

  • October 2015 •
  • 21 pages •
  • Report ID: 3375593
Using big data analytics, this research covers all top notebook PC brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by notebook PC sales, number of times online users mention about a particular notebook PC brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.
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Country=China Industry=ConsumerElectronics ParentIndustry=ConsumerGoodsAndRetail Date=201510 Topic=Demand Publisher=MarketIntelligence&ConsultingInstitute Price=1000