Credit Cards in Turkey

Credit Cards in Turkey

From 1 February 2014, a new regulation was launched which affected the growth of credit card transactions, value sales and cards in circulation. Credit card transactions increased by 13% in current value terms in 2014, compared with a CAGR of 19% during the review period. Similarly, growth in cards in circulation was 4% in 2014, in comparison with a CAGR of 6% over the review period. It was personal credit cards rather than commercial credit cards that was affected by the recent regulation.

Euromonitor International’s Credit Card Transactions in Turkey report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Commercial Credit Card Transactions, Personal Credit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Credit Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


CREDIT CARDS IN TURKEY
Euromonitor International
October 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Credit Cards Transactions 2009-2014
Table 2 Credit Cards: Number of Cards in Circulation 2009-2014
Table 3 Credit Cards Transactions: % Growth 2009-2014
Table 4 Credit Cards in Circulation: % Growth 2009-2014
Table 5 Commercial Credit Cards Transactions 2009-2014
Table 6 Commercial Credit Cards: Number of Cards in Circulation 2009-2014
Table 7 Commercial Credit Cards Transactions: % Growth 2009-2014
Table 8 Commercial Credit Cards in Circulation: % Growth 2009-2014
Table 9 Personal Credit Cards Transactions 2009-2014
Table 10 Personal Credit Cards: Number of Cards in Circulation 2009-2014
Table 11 Personal Credit Cards Transactions: % Growth 2009-2014
Table 12 Personal Credit Cards in Circulation: % Growth 2009-2014
Table 13 Credit Cards: Number of Cards by Issuer 2009-2013
Table 14 Credit Cards: Number of Cards by Operator 2009-2013
Table 15 Credit Cards Payment Transaction Value by Issuer 2009-2013
Table 16 Credit Cards Payment Transaction Value by Operator 2009-2013
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2009-2013
Table 18 Commercial Credit Cards: Number of Cards by Operator 2009-2013
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2009-2013
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2009-2013
Table 21 Personal Credit Cards: Number of Cards by Issuer 2009-2013
Table 22 Personal Credit Cards: Number of Cards by Operator 2009-2013
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2009-2013
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2009-2013
Table 25 Forecast Credit Cards Transactions 2014-2019
Table 26 Forecast Credit Cards: Number of Cards in Circulation 2014-2019
Table 27 Forecast Credit Cards Transactions: % Growth 2014-2019
Table 28 Forecast Credit Cards in Circulation: % Growth 2014-2019
Table 29 Forecast Commercial Credit Cards Transactions 2014-2019
Table 30 Forecast Commercial Credit Cards: Number of Cards in Circulation 2014-2019
Table 31 Forecast Commercial Credit Cards Transactions: % Growth 2014-2019
Table 32 Forecast Commercial Credit Cards in Circulation: % Growth 2014-2019
Table 33 Forecast Personal Credit Cards Transactions 2014-2019
Table 34 Forecast Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 35 Forecast Personal Credit Cards Transactions: % Growth 2014-2019
Table 36 Forecast Personal Credit Cards in Circulation: % Growth 2014-2019
Finansbank As in Financial Cards and Payments (turkey)
Strategic Direction
Key Facts
Summary 1 Finansbank AS: Operational Indicators
Company Background
Competitive Positioning
Summary 2 Finansbank AS: Competitive Position 2013
Garanti Bankasi As in Financial Cards and Payments (turkey)
Strategic Direction
Key Facts
Summary 3 Garanti Bankasi AS: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Garanti Bankasi AS: Competitive Position 2013
Turkiye Halk Bankasi As in Financial Cards and Payments (turkey)
Strategic Direction
Key Facts
Summary 5 Turkiye Halk Bankasi AS: Operational Indicators
Company Background
Competitive Positioning
Summary 6 Turkiye Halk Bankasi AS: Competitive Position 2013
Yapi Ve Kredi Bankasi As in Financial Cards and Payments (turkey)
Strategic Direction
Key Facts
Summary 7 Yapi ve Kredi Bankasi: Operational Indicators
Company Background
Competitive Positioning
Summary 8 Yapi ve Kredi Bankasi: Competitive Position 2013
Executive Summary
Financial Cards and Payments in Turkey Registers A Positive Performance in 2014
Pre-paid Cards Demonstrates the Highest Volume and Value Growth
the Regulation Launched in February 2014 Affects Overall Financial Cards
Share Gains Through Offering Innovative Products
Strong Growth Expected Over the Forecast Period
Key Trends and Developments
the Credit Cards Regulation Launched in February 2014 Affects the Overall Performance of Financial Cards
Financial Cards Increasingly Replace Cash Payments for Purchases
Pre-paid Cards Is the Most Dynamic Category Within Overall Financial Cards
Market Indicators
Table 37 Number of POS Terminals: Units 2009-2014
Table 38 Number of ATMs: Units 2009-2014
Table 39 Value Lost to Fraud 2009-2014
Table 40 Card Expenditure by Location 2014
Table 41 Financial Cards in Circulation by Type: % Number of Cards 2009-2014
Table 42 Domestic versus Foreign Spend 2014
Market Data
Table 43 Financial Cards by Category: Number of Cards in Circulation 2009-2014
Table 44 Financial Cards Transactions by Category: Value 2009-2014
Table 45 Financial Cards by Category: Number of Transactions 2009-2014
Table 46 Financial Cards by Category: Number of Accounts 2009-2014
Table 47 Consumer Payments by Category: Value 2009-2014
Table 48 Consumer Payments by Category: Number of Transactions 2009-2014
Table 49 M-Commerce by Category: Value 2009-2014
Table 50 M-Commerce by Category: % Value Growth 2009-2014
Table 51 Financial Cards: Number of Cards by Issuer 2009-2013
Table 52 Financial Cards: Number of Cards by Operator 2009-2013
Table 53 Financial Cards: Card Payment Transactions Value by Operator 2009-2013
Table 54 Financial Cards: Card Payment Transactions Value by Issuer 2009-2013
Table 55 Forecast Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 56 Forecast Financial Cards Transactions by Category: Value 2014-2019
Table 57 Forecast Financial Cards by Category: Number of Transactions 2014-2019
Table 58 Forecast Financial Cards by Category: Number of Accounts 2014-2019
Table 59 Forecast Consumer Payments by Category: Value 2014-2019
Table 60 Forecast Consumer Payments by Category: Number of Transactions 2014-2019
Table 61 Forecast M-Commerce by Category: Value 2014-2019
Table 62 Forecast M-Commerce by Category: % Value Growth 2014-2019
Definitions
Sources












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