Consumers’ purchasing power has kept increasing in real terms during 2014, which has allowed companies to increase their prices across every ice cream category without seriously compromising retail volume sales, and thus fuel overall retail value sales.
Euromonitor International's Ice Cream in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Ice Cream market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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28 pages •
By Euromonitor International
• Jul 2017
The rapid and successful growth of Grido franchised ice cream, covering many of Montevideo’s neighbourhoods and most of the main cities in the interior of the country, continued to adversely impact retail volume and value sales in 2017. Grido offers a convenient alternative to take-home ice cream, the category that suffers the most with this...