Mobile Phones in Hungary

Mobile Phones in Hungary

  • August 2017
  • 18 pages
  • Euromonitor International
Report ID: 339156
Hungarians have discovered and started to use more features on their smartphones, which have become an indispensable part of their everyday lives. Many consumers decide to upgrade to more expensive phones instead of investing in several different portable consumer electronics. This trend has affected several other categories, as consumers have stopped using, for example, digital cameras or portable media players because smartphones can replace their functions. The majority of Hungarians who coul...

Euromonitor International’s Mobile Phones in Hungary report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:
Feature Phones, Smartphones.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
MOBILE PHONES IN HUNGARY
Euromonitor International
August 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2012-2017
Table 2 Sales of Mobile Phones by Category: Value 2012-2017
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2012-2017
Table 4 Sales of Mobile Phones by Category: % Value Growth 2012-2017
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2016-2017
Table 6 NBO Company Shares of Mobile Phones: % Volume 2013-2017
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2014-2017
Table 8 Distribution of Mobile Phones by Channel: % Volume 2012-2017
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2017-2022
Table 10 Forecast Sales of Mobile Phones by Category: Value 2017-2022
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2017-2022
Executive Summary
Improving Economics Support Growing Demand for Consumer Electronics
Penetration of Modern Portable Electronics Reaching High Levels Causes Decline in Outdated Categories
Multinationals Continue To Dominate and Samsung Holds the Leading Position
Internet Retailers Continue To Grab Shares From Electronics and Appliance Specialists
Expansion Is Set To Continue Supported by Demand for the Latest Technologies
Key Trends and Developments
Government Programmes Promote Broadband Internet Availability Everywhere in Hungary
Usage Habits of Mobile Devices and Broadcast Subscriptions
Discounting Coupons and Shopping Weekends Boost Sales Across Diverse Industries
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2012-2017
Table 15 Sales of Consumer Electronics by Category: Value 2012-2017
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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Country=Hungary Industry=ConsumerElectronics ParentIndustry=ConsumerElectronics Date=201708 Topic=MarketReport Publisher=EuromonitorInternational Price=1000