Malaysian Telecom Market: A Different Perspective : A Lot More Needs To Be Done To Sustain Growth
This market insight discusses the Malaysian telecom market for 2014 It describes the current market situation by analyzing mobile subscriber penetration, subscriber and revenue growth, net additions, subscriber by network generation (2G, 3G, 4G), smart phone penetration, household broadband penetration, and net additions in household broadband subscribers It offers an in-depth discussion of mobile subscribers' and mobile services' revenue for the leading providers (Maxis, Celcom, DiGi) 4 key challenges, namely, broadband prices, quality of service, investments in the market, and international bandwidth capacity, are also discussed
Key Findings
-More than half of Malaysia’s mobile customers consume 3G/4G mobile services
-In 2014, mobile penetration in the telecom market was over %, leading to strong competition
-Mobile services revenue continued to decline for both Maxis Bhd (Maxis) and Celcom Axiata Berhad (Celcom) for the 2nd consecutive year (2013-14); Digi Telecommunications Sdn Bhd (DiGi) registered a % increase in services revenue in 2014
-Broadband prices in Malaysia are high when compared to the other key markets in the region, including Singapore and Hong Kong
-According to Alliance for Affordable Internet, Malaysia’s ranking on affordable Internet is also slipping
-Moreover, the quality of certain telecommunication services, such as mobile services (dropped call rate), is on the decline
-Annual investments in the Malaysian telecom market are waning
-The international bandwidth capacity available to Malaysia is quite low when compared to other countries in Asia-Pacific, such as Thailand and the Philippines
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