WLAN Location-Based Services: Delivering a More Connected Customer Experience

WLAN Location-Based Services: Delivering a More Connected Customer Experience

  • December 2015 •
  • 8 pages •
  • Report ID: 3504185 •
  • Format: PDF
This IDC study analyzes the emergence of WLAN-enabled location-based services. Specifically, it addresses the opportunities and risks for enterprise IT in public-facing verticals and industries in implementing the potential use cases of this technology. While evaluating the merits and challenges of WLAN-based LBS, this study shares essential guidance for enterprises to best reap the benefits of this rapidly emerging WLAN application."In a world that is increasingly connected to mobile devices, WLAN-enabled location-based services can empower many organizations to better engage with their customers. At the same time, this technology is part of a greater recognition that the network can create new business opportunities and empower innovation." -- Nolan Greene, research analyst, Network Infrastructure, IDC