Global Digital Advertising and Marketing Industry

Global Digital Advertising and Marketing Industry

  • July 2020 •
  • 639 pages •
  • Report ID: 3646022 •
  • Format: PDF
Global Digital Advertising and Marketing Market to Reach US$640.2 Billion by the Year 2027
Amid the COVID-19 crisis, the global market for Digital Advertising and Marketing estimated at US$322.5 Billion in the year 2020, is projected to reach a revised size of US$640.2 Billion by 2027, growing at a CAGR of 10.3% over the analysis period 2020-2027.Display, one of the segments analyzed in the report, is projected to grow at a 12% CAGR to reach US$350.6 Billion by the end of the analysis period.After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Search segment is readjusted to a revised 9% CAGR for the next 7-year period. This segment currently accounts for a 44.3% share of the global Digital Advertising and Marketing market.

The U.S. Accounts for Over 27% of Global Market Size in 2020, While China is Forecast to Grow at a 13.9% CAGR for the Period of 2020-2027
The Digital Advertising and Marketing market in the U.S. is estimated at US$87.1 Billion in the year 2020. The country currently accounts for a 26.99% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$139.3 Billion in the year 2027 trailing a CAGR of 13.9% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 6.9% and 8.9% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 8.1% CAGR while Rest of European market (as defined in the study) will reach US$139.3 Billion by the year 2027.

Other Modes/Formats Segment Corners a 6.6% Share in 2020
In the global Other Modes/Formats segment, USA, Canada, Japan, China and Europe will drive the 4.2% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$16.1 Billion in the year 2020 will reach a projected size of US$21.6 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$92.1 Billion by the year 2027, while Latin America will expand at a 5.8% CAGR through the analysis period. We bring years of research experience to this 16th edition of our report. The 639-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

-Competitors identified in this market include, among others,
  • Acxiom Corporation
  • Alibaba Group Holding Limited
  • Amazon.com, Inc.
  • AOL Inc.
  • Baidu Inc.
  • Conversant Inc.
  • Dentsu Aegis Network
  • DoubleClick Inc.
  • Eniro AB
  • Facebook Inc.
  • Google Inc.
  • IAC/InterActive Corp.
  • InfoSpace Inc.
  • LinkedIn Corporation
  • Microsoft Corp.
  • Oath Inc.
  • ONE by AOL
  • Pandora Media Inc.
  • Sina Corporation
  • Sohu.com Inc.
  • Tencent Inc.
  • TOM Group Limited
  • TradeDoubler AB
  • Twitter Inc.
  • Xaxis
  • Yahoo! Inc.