Strategic Analysis of Fleet Vehicle Leasing Market in Greece 

Strategic Analysis of Fleet Vehicle Leasing Market in Greece 

  • February 2016 •
  • 39 pages •
  • Report ID: 3672399 •
  • Format: PDF
Strategic Analysis of Fleet Vehicle Leasing Market in Greece : Fleet and Leasing Business is Expected to Grow in the Mid-term, Driven by High Demand for Corporate Cars and Car Rentals

This research provides a detailed analysis of the vehicle fleet and leasing market of Greece. Trends in new registration as well as Vehicle in Operations (VIO) in financial lease, operating lease and outright purchase are also discussed in depth. The study analyses the Greek environment for the growth of the vehicle leasing market based on historic data and current market conditions, leasing penetration, drivers and restraints, fleet and leasing supplier's market share, based on historic data and market understanding. The report finds that the company car market as well as the vehicle leasing market in Greece is expected to grow, albeit gradually due to a sluggish economic outlook. This study can serve as a starting point for any new product development or market penetration efforts planned by fleet leasing providers.

Key Findings

The fleet market in Greece is mature, and it contributed to % of the total new registrations in 2014.

This market share is expected to increase from % to % during the forecast period.

Outright purchase dominates the passenger vehicle portfolio company cars with % market share in 2014.

Leasing is gradually evolving as a preferred funding method. Law 4308/2014 which came into effect from 1 January 2015 introduced a mandatory accounting distinction between finance lease and operating lease.
The Greece market prefers operational leasing over financial leasing. The operational lease segment is dominated by companies such as Avis, Hertz, and LeasePlan.