Bacardi & Co Ltd in S pirits and Wine (World)

Bacardi & Co Ltd in S pirits and Wine (World)

  • January 2016 •
  • 39 pages •
  • Report ID: 3675269 •
  • Format: PDF
2015 was a key year in Bacardi’s development, as the company engaged in a number of notable acquisitions, as well as overhauling its marketing structure. This profile analyses the effectiveness of these moves in light of the rapidly changing competitive landscape in spirits and wine, which has had a marked negative impact on Bacardi’s core brands.

Euromonitor International’s Bacardi & Co Ltd in S pirits and Wine (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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