Strategic Analysis of Fleet Vehicle Leasing Market in Romania 

Strategic Analysis of Fleet Vehicle Leasing Market in Romania 

  • March 2016 •
  • 42 pages •
  • Report ID: 3711156
This Frost & Sullivan research service analyses the fleet sales, vehicle lease products, opportunities, top players, growth drivers, restraints and challenges in the fleet vehicle leasing market in Romania. In this research, Frost & Sullivan's expert analysts thoroughly examine the following market segments:

-Operational leasing
-Financial leasing
-Outright purchasing

Market Overview : Global Players to Drive the Fleet and Leasing Market Growth

The surge in foreign investments in Romania owing to the positive economic outlook has encouraged corporates to expand their fleets. Consequently, the acquisition of new vehicles by the leasing companies is also projected to increase, with new registrations of company cars growing at a rate of 11.2 percent in the forecast period (2014-19). Furthermore, the entry of global players, with their focus on high-quality services and customer satisfaction, is expected to attract more local corporates towards leasing.

The rise in the import of used vehicles from Germany, Italy and other major countries in Europe pose a threat to the fleet leasing market in Romania. In addition, availability of rent-a-car services and low-cost maintenance from unauthorized service providers are hampering the growth of the market. However, these issues can be addressed by regulating import guidelines and licensing service providers.

The operational leasing segment is expected to enjoy significant growth in the Romanian market. It was introduced in the market only in 2005, and has already outstripped financial leasing. Furthermore, operational leasing projects a higher growth rate of 6.1 percent while financial leasing shows a growth rate of 5.0 percent in the forecast period. While a major share of market demand is expected from the multinational companies (MNC), small- and medium-sized enterprises (SME) and local corporates could prove highly lucrative too, once fleet owners spread awareness regarding the benefits of operational leasing. Meanwhile, outright purchasing continues to be the most popular segment in the light commercial vehicle (LCV) leasing market. It accounts for 54.7 percent of new registrations in 2014 and is poised to continue this dominance through the forecast period.

Key Findings

Fleet and Leasing Market: Key Takeaways, Romania, 2014

The total vehicle portfolio is expected to increase in the next years with a CAGR growth of % from 2014 to 2019. Growth in passenger vehicle would be higher than LCV due to lower penetration of vehicles per habitants and used vehicles import.

Total company car new registration is set to grow at % from 2014 to 2019. The new registration fleet lease (both finance and operating lease) is expected to increase from units in 2014 to units in 2019.

Company car penetration is high in Romania— % in 2014—due to free trade of import cars, individuals prefer import used vehicles.

Finance leasing is expected to drive the LCV company car parc with a staggering growth of % from 2014 to 2019.

Operating lease is becoming a more popular funding method in fleet leasing. ALD Automotive LeasePlan and Arval dominate the operational lease market followed by captives Porsche Leasing and RCI Banque.