Consumer and Market Insights: Skincare in Australia

Consumer and Market Insights: Skincare in Australia

  • March 2016 •
  • 78 pages •
  • Report ID: 3713698 •
  • Format: PDF
Facial Care is the leading value category, accounting for more than three-fourth of the Skincare market in 2015. Hand care is the fastest growing value category during 2015-2020. Drug Stores and Pharmacies is the leading distribution channel across all Skincare categories in Australia. Product innovation and rising demand for multi-benefit products will drive growth in the Australian Skincare market.

Key Findings
- Among all five categories analyzed, the Facial Care is the leading value category with 85.5% share by value in the Australian Skincare market.

- The Hand Care category is forecast to register fastest value growth at a CAGR of 5.9% in the Australian Skincare market during 2015-2020.

- Unilever PLC and L'Oréal Group are the market leaders in the Australian Skincare market.

- On-The -Go and Personalization are the major trends that are driving the Australian Skincare market.

- High disposable income of consumers and their desire for high-quality products will drive demand for premium Skincare products in the Australian Skincare market.

- Drug Stores and Pharmacies is the leading distribution channel in the Australian Skincare market.

Canadean's Consumer and Market Insights report on the Skincare market in Australia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Glass, and others; container data for: Bottle, Tube, Tub, and others

- Consumer level trends: Top four consumer trends which influence Skincare products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Skincare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on new products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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