The performance of nappies/diapers/pants continued to be weakened by the declining birth rate in Finland in 2019. To compensate for a declining user base and falling sales, innovation and more premium selections were seen as ways to enhance value in the category. Players tried to upgrade their portfolios with products offering a better fit, more comfort, higher levels of absorbency and safety and thinner versions to stay ahead of the field.
Nappies/Diapers/Pants in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Retail Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Nappies/Diapers/Pants market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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112 pages •
By Euromonitor International
• Aug 2020
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