The Smart home services: churn avoidance may be more important than revenue for CSPs

The Smart home services: churn avoidance may be more important than revenue for CSPs

  • April 2016 •
  • 7 pages •
  • Report ID: 3773585 •
  • Format: PDF
<p>We have modelled the revenue impact of launching smart home services on an archetypal Western European CSP. We find that the primary value of smart home services will be realised indirectly – they can decrease the churn rate of CSPs' other services, such as fixed broadband.</p>
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