Consumer and Market Insights: Fish and Seafood in Indonesia

Consumer and Market Insights: Fish and Seafood in Indonesia

  • March 2016 •
  • 71 pages •
  • Report ID: 3773628 •
  • Format: PDF
The Fish and Seafood market in Indonesia will register moderate growth during 2015-2020, supported by government investments to scale up the operations within the sector. Convenient Fish and Seafood products will be increasingly sought out by the growing number of busy urban consumers. While price remains an important consideration for value conscious Indonesian consumers, they are also opting for products with Fresh and Natural claims due to growing health risks.

Key Findings
- Among the six categories analyzed, Chilled Raw Packaged Fish and Seafood - Whole Cuts will be the fastest growing value category, registering a CAGR of 4.2% during 2015-2020.

- Buying behavior of consumers is inclined toward the value for money products in the Indonesian Fish and Seafood products.

- Hypermarkets and Supermarkets is the leading distribution channel for the Fish and Seafood market in Indonesia.

- Time Scarcity and Value are the major trends that are driving the Indonesian Fish and Seafood market.

- The growing number of individual and smaller households will drive demand for products available in convenient and small packaging format in the Indonesian Fish and Seafood Products.

Canadean's Consumer and Market Insights report on the Fish and Seafood market in Indonesia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Rigid Metal, and others; container data for: Bag/Sachet, Tray, Can-Food, and others

- Consumer level trends: Top four consumer trends which influence Fish and Seafood products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Fish and Seafood products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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