Consumer and Market Insights: Fish and Seafood in Denmark

Consumer and Market Insights: Fish and Seafood in Denmark

  • March 2016 •
  • 44 pages •
  • Report ID: 3783289 •
  • Format: PDF
Summary
The low inflation rates supported by the high disposable incomes of consumers in Denmark will drive the growth in the Fish and Seafood market. The Chilled Raw Packaged Fish and Seafood - Whole Cuts is the leading category in value terms. The Fresh Fish and Seafood (Counter) category is projected to witness fastest growth in both value and volume terms during 2015-2020.

Key Findings
- Of the six categories analyzed, Fresh Fish and Seafood (Counter) will be the fastest growing value category, registering a CAGR of 4.4% during 2015-2020

- Hypermarkets and Supermarkets is the leading distribution channel accounting for more than half of the overall Fish and Seafood distribution in Denmark

- Film closure is forecast to register the fastest growth at a CAGR of 3.7% during 2015-2020

- Fish and Seafood) (Amanda Seafoods A/S and Royal Greenland A/S are the leading market players in the country

Synopsis
Canadean's Consumer and Market Insights report on the Fish and Seafood market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Food and Drinks Specialists Convenience Stores, and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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