Consumer and Market Insights: Fish and Seafood in Hong Kong

Consumer and Market Insights: Fish and Seafood in Hong Kong

  • April 2016 •
  • 48 pages •
  • Report ID: 3783293 •
  • Format: PDF
Summary
The Fish and Seafood market in Hong Kong is led by the Fresh Fish and Seafood (Counter) category in value and volume terms, as on 2015. Private label products in the Chilled Raw Packaged Fish and Seafood - Whole Cuts category registered the fastest growth during 2012-2015.

Key Findings
- Of the six categories analyzed, Dried Fish and Seafood will be the fastest growing value category, registering a CAGR of 4.5% during 2015-2020

- The Fish and Seafood market in Hong Kong accounted for nearly one-fifth of the Food retail sales in 2014

- The use of Film Closures is forecast to grow at a CAGR of 2.6% during 2015-2020

- Private label products had high market penetration of 16.8% in 2015. They compete with brands, which has resulted in private label products gaining market share from brands during 2012-2015.

- Four Seas Mercantile Holdings Ltd and Denis Group are the leading market players in the country

Synopsis
Canadean's Consumer and Market Insights report on the Fish and Seafood market in Hong Kong provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Ambient Fish and Seafood, Chilled Raw Packaged Fish and Seafood - Processed, Chilled Raw Packaged Fish and Seafood - Whole Cuts, Dried Fish and Seafood, Fresh Fish and Seafood (Counter) and Frozen Fish and Seafood with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Food and Drinks Specialists Convenience Stores, and others in 2014

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Can-Food, Bag/Sachet, Tray, and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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