The UK Digital Advertising Spend in Public Sector Industry

The UK Digital Advertising Spend in Public Sector Industry

  • April 2016 •
  • 40 pages •
  • Report ID: 3812531 •
  • Format: PDF
Online advertising spend by public sector brands in the UK stood at US$426 million by end of 2015, accounting for 3.3% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 9.8%. This growth is expected to continue in 2016 with brands expected to spend US$463 million, representing an increase of 8.6% over 2015. Over the forecast period (2016-2020), Socintel360 expects online ad spend by public sector brands to grow at a CAGR of 7.4% to reach US$616 million in 2020, accounting for 3.1% share of the market.

Reasons to Buy
This report answers the following key questions:
- How is online advertising expected to grow over the next five years?
- How much is being spent on online advertising by public sector brands?
- How is online mobile advertising expected to grow over the next five years?
- How is online marketing budget being allocated and utilized by public sector brands?


Report Synopsis
This report provides detailed online advertising spend database, covering in-depth trend analysis by public sector brands for a period of 10 years (2011-2020). This report provides trend analysis through charts and tables. The online advertising spend database breaks down into following five key areas -
- Market Share of Online: This report provides online advertising spend growth dynamics, contextualizing it with broader online advertising spend.
- Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology.
- Channel Split: This report provides breakdown of online advertising spend by desktop and mobile channels.
- Industry Split: This report provides advertising spending and growth analysis of public sector brand on online advertising.
- Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of online advertising spend
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